Towards a stronger Glamox brand
This spring we will be implementing a strategic move designed to strengthen our position as a global provider of professional lighting solutions.
As of May 15th 2017, the Glamox name and logo will be used by all of our subsidiary companies and business units worldwide, with just a few exceptions.
Why this change?
In today’s competitive market we want to be clear on who we are and the products and services we provide: Glamox is a worldwide company which offers some of the top international product brands in our industry: Glamox, Aqua Signal, Luxo, Norselight and LINKSrechts.
We will certainly continue to focus on our premier product brands. But the product brands will not be part of the company name and logo.
We believe that this will enable us to strengthen the Glamox company brand on a worldwide basis, while making good use of our family of famous product brands.